What is Google Analytics
Google analytics, one of Google's marketing platform that provides tool to analyse web traffic and running a remarketing campaign accordingly using Google Ads. It helps to better analyse the users or site visitors behaviours and interests in a webiste, mobile app or any online system.
Say, you own an online business or an E-commerce webiste. So, it is very obvious that you will be interested to know how does your online business performs, like how much traffic it generates towards itself on daily basis. What medium does your users choose to access your webiste, mobile or desktop. Based on this you will concentrate on, to increase the efficiency of different version of websites.
You may also want to analyse your users activities, like what pages in your website they like to visit very often and how much time spent on them. Not only this you can also track who makes a transaction or buys an item and who did not. Based on this available data provided by Google Analytics you can run a special remarketing campaign, linking Google Ads with Analytics account.
How Google analytics work
Recently, Google Universal Analytics has become Google Analytics 4 which was previously known as (App+web) property.
Install Google analytics and analyse web traffic
One need to have a Google account to setup an analytics account. Go to Google analytics and set up an account.
Step 2:Create an account name.
Step 3:Set a property name, a property name can be anything related to your business. Then, select country and mode of currency
Step 4:Fillup your business information.
Step 5:By default Google Universal analytics has become Google analytics 4 which was previously (app+web) property. Now set up Data stream. In the data stream you find three option. Choose any for which you want to analyse data. I am showing here for web.
Step 6:In the next window you need to provide a website url and website name and click create.
Now open the page in the browser in which you have added the global site tag. Go to google analytics -> Real Time. You will notice that analytics rightly showing one user is accessing your website.